Up Your Life

Our goal is to empower women seeking a balanced lifestyle to take each step forward with comfort, confidence and happiness… On her own terms.

Why SOAK

Every woman out there needs a pair of Soaks. Whether you're commuting from work, going shopping to yoga or poolside to cocktails... our slides are the answer! Aching feet, subjected to hours of torturous stilettos now have a solution. Soaks are the answer to...

We’re a Rising Star Finalist!

We’re a Rising Star Finalist!

Exciting news in the new year. We’ve got mail. Great mail. A few weeks ago, we found out that Soak has been nominated for a Fashion Group International Rising Star award! We’re not ones to count our eggs before they hatch or celebrate too soon, but this news is...

On Success

On Success

When we started Soak, we knew we wanted to measure success in many forms: in women inspired, shoes sold, American jobs created, smiles flashed, outfits completed, friends made, and feet spared from blisters and bunions. The list goes on, but we’ll refrain before we...

Mother: ‘To Be or Not to Be’ ?

Mother: ‘To Be or Not to Be’ ?

I love being a mom more than anything on earth.  I consider it my biggest and best achievement. The demands of being an entrepreneur, as anyone knows are quite intense. I never stop working on Soak, not on vacation, not on weekends--I am passionate about what I do and...

Balance in Design: Lessons from a Master

Balance in Design: Lessons from a Master

One of the highlights of my career was working for Roberto Menichetti, the former Creative Director of Burberry, Cerutti and Celine. I was a fashion editor for Town&Country magazine and we were reviewing the Burberry collection.  Before I knew it I was having a...

Professor by Night

Professor by Night

Last week I was invited to be a guest moderator via Skype, for a fashion class, by Elena's fabulous sister, Erica Corsano.  Erica is a lifestyle editor at the Boston Herald and she teaches a weekly class at Mass Art.  She thought it would be insightful for her class...

The Final Sole

The Final Sole

A short and sweet post, as we promised we would share our feedback once we received the modified 3D Printed sole.  Basically our manufacturer used our initial mold and poured in a new material that is similar to wood.  He then hand carved the ergonomic changes to...

Updates to SOAK’s 3D model … Next steps

Updates to SOAK’s 3D model … Next steps

Many moons ago... before 3D printing wasn't an option... models were made by hand. And when something needed to be tweaked, it was back to the model to adjust and correct. These models took endless hours to create.  Due to the speed of creating a 3D model, we have...

What A 3D SOAK Sandal Looks Like

What A 3D SOAK Sandal Looks Like

Pretty cool, when you open a box and find a 3D printed shoe inside.  It kind of blows your mind! A couple weeks ago I shared that we were working on sending our CAD drawings out to be 3D modeled and voila... here it is! We were on the fence for awhile about whether to...

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