SOAK Genius Series: Lessons Learned from Turing

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Alan Turning’s First Computer

These are exciting times for Soak We are about to go into our first major production and getting ready to hit the market for Spring 2016. We are also deciding many other aspects that will determine SOAK’s future so it is comforting to turn to the life of great people who struggled and fought before us to get their thoughts in motion.

Alan Turning was, to say the least, a man ahead of his time. He quite arguably won WWII with his efforts in breaking the encrypted German code. Not to mention that he (not Steve Jobs) created the first computer! On top of this, he had to hide his sexuality and eventually upon being discovered to be gay, he was imprisoned and chemically castrated for it. His road to these accomplishments was near to impossible. I imagine he constantly felt like he was fighting an impossible battle and was never out from being under tremendous pressure; the image that comes to mind is as if he were standing between two gigantic waves and people on the other side could catch glimpses of his form, and echos of what he was saying; bits and pieces but never the full story.

On a very, very tiny level we can understand this. When trying to communicate the vision of the slide in our head to technicians, Cad designers, 3-D mold experts, it went far beyond handing them a sketch. In the early days, we were challenged by almost everyone in our industry. They would say, but a slide already exists, in fact so many, and name of names. We would say yes, but nothing exists as we want to create it. We had to answer so many questions, concerns and in our hearts we knew where the end goal sat. Our greatest challenge was communicating our vision.

And please, we are not equating our breakthrough of a sandal to Turing’s accomplishments, but that we know that the struggle is simply part of the process that will one day see our dream realized.

Lesson: Be bold. The times will catch up with your innovations

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